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How to Boost a Law Firm Blog
A law blog is one great way of ensuring that you educate your readers as well as draw traffic to your site. Blogs form an essential part of digital marketing; however, the fact that a blog has been created doesn’t necessarily mean that it will help boost traffic. When that happens, it means that it is time to change things a bit.
Here is how to boost traffic to a law firm blog.
A Law Firm Blog is Something that is Long Term
Writing a blog, especially a law firm takes more than just writing a single article as this will not draw in a lot or any clients. It can take quite some time to build up a readership, especially because a law firm is about as attractive to many people as a visit to the proctologist. In fact, nobody wants to hire an attorney, but the moment they do, it is rarely for a fun reason.
You must also note that writing a single or two blogs will not prove your expertise. You will use up quite some time before you can prove your authoritativeness and credibility thus the need to use the same approach when writing a blog for a law firm.
Target the Audience, not the Law Firm
When writing a blog for a law firm, it is important that you do some research. Take into consideration what the potential clients want, their interests and the questions that they often ask and then write from their perspective. The idea here is ensuring that you share with the target audience information that is of use and interesting to them. If you don’t give them what they want, they will read the blog once or twice and then leave not to return.
Post to Social Media Channels
Social media offers an excellent opportunity for blogs firms to sell their blogs. Adding social media buttons can in a significant way help in promoting a law firm and their blog too. You can also draw the attention of readers by using quality pictures, content as well as a catchy title.
Have Readers Subscribe
It is not possible to tell whether visitors to your blog will ever come back. By collecting email addresses, you can keep them informed whenever you update your blog. It is therefore essential that you ask your visitors to subscribe to your law firm blog.
Try Search Engine Optimization
Search engines should also be able to find your blog as well as your readers. This means that you should use the right keywords, use internal and external links, and write high content. If you write more posts, it means that the search engines will be more likely to find the blog and support it.